Background
Social Impact—>EMaIL Marketing—> INVESTOR STEWARDSHIP—> Content Strategy—>Community Engagement—> Marketing Strategy
My professional background reflects my passion for community impact, social entrepreneurship, and marketing communications. I‘ve been fortunate to spend over a decade working in collaborative impact-driven environments. My career is currently focused on community engagement, marketing strategy, and business development. I enjoy using my skillsets to help small businesses to mid-sized businesses, nonprofits, and entrepreneurs solve some of their toughest marketing communication problems.
Years of Experience
Experience
Two Dots Studio, Social Impact Marketing Consultant
Company SizE: 1-3 Employees; IndustrIEs: Marketing Production
Raleigh-Durham, February 2021 - Present
Developed an ethical marketing framework aligned with ESG, CSR, and BCorps standards, to be used as a tool for social impact marketing.
Grew the company’s network through market research interviews and in-depth conversations with leaders across six major industries.
Self-Help Credit Union, Community Engagement & Investor Relations Officer
Company SizE: 820 Employees; IndustrIEs: Community Development Finance/ Banking
Durham, DEcember 2020 - Present
Public-facing role responsible for managing and supporting outreach and engagement work. Serves as an internal communications consultant on community projects.
Spearheaded an outreach campaign to company alumni to build relationships with former staff members, interns, and board members. The campaign includes a growing LinkedIn Staff and Alumni Group.
Worked with a group of colleagues and consultants to create and maintain the company’s asset-based messaging guidelines.
Self-Help Credit Union, Investor & Community Engagement Associate
Client-facing role responsible for the stewardship of 200 mission-supportive investors annually, totaling $91.6M.
Achieved 35 new deposits in 16 months, totaling $5.8M. Directly managing 60 relationships, totaling $9.5M.
Worked with an emergency team of staff members to facilitate initial intake and pre-closing tasks for the Paycheck Protection Program (PPP), including 1,758 loans, totaling $183M.
Served as a Relationship Manager to 10 small businesses that received loans during the PPP program.
Bioness, Associate Marketing Product Manager
Company SizE: 180-200 Employees; IndustrIEs: Medical TechNology
Santa Clarita, October 2018 - September 2019
Partnered with sales leaders to launch new sales programs.
Crafted communication strategies and coordinated collateral updates for 3 product lines.Created communication strategies and processes for internal and external product firmware/software updates.
Boheme Yoga, Marketing Consultant for Special Programs & Retail
Company SizE: 15-30 Employees; IndustrIEs: Yoga/ Wellness/Fitness
Los Angeles, January 2017 - January 2019
Developed short & long-term small business growth strategies that increased program and retail revenue by 20%.
Conducted market research (Industry Analysis and Competitive Analysis) and developed revenue growth strategies for retail.
Marketed yoga programs and 200 Hour Teacher’s Training from concept to implementation, generating over $40,000 in sales for the first session.
Crafted digital content for flagship monthly newsletter to increase student engagement and foster community.
KAmsah, Digital Marketing Consultant
Company SizE: 1-10 Employees; IndustrIEs: Luxury Home Goods/ RETAIL
Malibu, September 2016 - February 2017
Developed and oversaw multichannel digital marketing strategies resulting in an 80% increase in web traffic over 4 months. Conducted monthly research and social media analysis for digital marketing reports.
Crafted content for digital marketing channels, increasing Facebook followers by 174%.
Lenox Hill Neighborhood House, Assistant Director of Health & Wellness
Company SizE: 200-250 Employees; IndustrIEs: Social Services/ Health & Wellness
New York, December 2007 - June 2016
Managed 45 partnerships with community health organizations, hospitals, and community health educators working with Lenox Hill Neighborhood House’s Older Adults Services team.
Cultivated and led marketing efforts for over 170 monthly programs in health management to meet monthly grant deliverables, resulting in surpassing set goals by 74%; Role included managing new wellness programs from concept to implementation.
Lenox Hill Neighborhood House, REALARTS CAMP COORDINATOR
Managed 45 partnerships with community health organizations, hospitals, and community health educators working with Lenox Hill Neighborhood House’s Older Adults Services team.
Cultivated and led marketing efforts for over 170 monthly programs in health management to meet monthly grant deliverables, resulting in surpassing set goals by 74%; Role included managing new wellness programs from concept to implementation.
Led a partnership-focused initiative to develop an evidence-based health and wellness challenge that yielded results of either weight loss or lowered blood pressure for 80% of participants.
Education
Purdue University, Indiana
CERTIFICATE, DATA STORYTELLING
2021- Current
University of Southern CAlifornia, California
M.S., SOCIAL ENTREPRENEURSHIP
Graduated May 2018
University of Southern CAlifornia, California
GRADUATE CERTIFICATE, MARKETING
Graduated May 2018
New School University, New York
B.A. LIBERAL ARTS (CONCENTRATION: WRITING)
Graduated May 2007
Marketing Skills
Industry Experience
Technology
Luxury Retail
Finance
Social Impact
Health & Wellness
Content Strategy Experience
Geographical Market Expertise
New York Metropolitan Area
Los Angeles Metropolitan Area
San Francisco Bay Area
Charlotte
Raleigh-Durham
Asheville
Software Proficiency
Contact
Email: Keisha@Keishabolden.com
Phone: 646 342 9119
